HCDFW welcomes Lorena Flores to the board

Lorena Flores has officially joined the HCDFW board as vice president – general. The appointment is effective as of April 30, 2017.

Lorena is a digital editor with 12 years of editorial experience in online and print Hispanic media outlets. Currently she is the Digital Editor and Social Media Manager for Al Día, the Spanish publication of the Dallas Morning News (DMN) where she has helped revamp the website and is in charge of curating and creating SEO friendly, creative and informative content for the Dallas Hispanic market.

She has experience training on-air personalities, influencers and music artists on social media and using best practices to maximize their potential as influencers online.

Lorena has her own social media consulting brand, Digital Bloom, where she specializes in social media training and workshops.

You may follow Lorena via Twitter: @loreeflores