Alex Cerda, a scholarship winner in 2006, is the social media manager for the Dallas Stars, our local hockey team. Alex began his career in broadcasting and has worked as a multimedia reporter, producer and assignment manager. A random stroke of timing and quick wits had all of Dallas-Fort Worth talking about one of his tweets supporting his team.
What do you like best about your job?
Interacting with fans and growing the team’s brand online and in a non-traditional hockey market.
How did the Hispanic Communicators-DFW scholarship help you achieve your goals?
The scholarship afforded me the opportunity to go to school and make the connections to a build a network of friends and colleagues that have helped me get to where I am today.
What’s the most interesting thing that has happened to you in your career?
I’d say the response I sent from @DallasStars on twitter to the Cowboys when they accidentally trash talked hockey. In short, they said no one cared the NHL was back when the lockout ended. I responded with a tweet that showed Mike Modano.
I honestly didn’t think they’d see it, or anyone for that matter since it was direct response rather than completely public tweet. But it started to catch fire somehow and before I knew it, it was all over the internet and TV as ESPN, CBS Sports, etc picked up on it.
The best thing about the whole deal was that it validated the approach to social media I wanted to take with the Stars. I wanted a snarky account that hockey fans could relate to.
— Dallas Stars (@DallasStars) January 8, 2013